Arthur
Nielsen

Arthur Charles Nielsen, Sr. is most noted for his market-research company's radio and television rating service – known as the Nielsen Ratings – which later became a major force in measuring audience size and composition of radio and television programming in the United States.

Like many tennis contributors who had a passion for the game, Nielsen used his business acumen and personal wealth to foster a better sport. Nielsen attended the University of Wisconsin, graduating with a degree in electrical engineering. He captained the varsity tennis team in 1918 and competed in the U.S. National Tournament as a senior. He continued playing throughout his life, teaming with his son to win the 1946 and 1948 U.S. Father-Son doubles titles.

He was enshrined into the International Tennis Hall of Fame for his years as an active social player and philanthropist with a passion for tennis development. He often paid for the full construction of courts and donated countless hours of his personal time to tennis.

Nielsen and his wife funded the Nielsen Tennis Stadium at the University of Wisconsin in 1968. The Nielsen Tennis Stadium, ranked by USTA as one of the finest tennis facilities in the country, features 18 tennis courts (12 indoor and six outdoor), five singles squash courts, and one squash doubles court. Following in his father's footsteps, Arthur C. Nielsen Jr. also captained his Badger teammates during the 1940-41 season. In addition, a small tennis center in Winnetka, Illinois is named after the elder Nielsen.